Peter Molyneux (developer B&W), GameSpot en QXL (online veiling) houden een actie tegen de wreedheden die kinderen aangedaan wordt in sommige landen. 4 mensen mogen hun gezicht en naam met een character in de game binden tegen betaling. De opbrengst gaat naar de NSPCC.Online auction company QXL has managed to get Peter Molyneux to auction off four of the characters from his forthcoming God game, Black & White. Four lucky bidders will have their face and name associated with one of the characters in the game. (...)QXL will be selling off characters for the next four weeks. The money raised will go to the NSPCC, the UK's leading charity specialising in child protection and the prevention of cruelty to children.