Why release the information now rather than on the eve of Sony's August 31 intro? Because now is a quiet time when stories are more likely to be written. Sony plans to spend $1 billion to promote PlayStation 2 in the U.S. market. Compare that to the $400 million Microsoft spent to introduce Windows 98. By the end of the month there will be so much PlayStation 2 hype that any competing tech stories will be buried. This doesn't bode well for poor Sega, which has an announcement of its own coming at about the same time.
Damn, Sony gaat dus 2 keer zoveel geld in reklame steken (Microsoft $500 miljoen). Een wonder dat Microsoft nog niet heeft aangekondigd dat te gaan overtreffen