Microsoft heeft aangekondigd 250 miljoen dollar (500 mil gulden) in de X-Box te steken. CTW News is reporting that Microsoft is to flex its financial muscles in style for the autumn 2001 launch of its X-Box games console, with a ma ive $250 million earmarked for the marketing campaign.

The Seattle-based giant refused to confirm or deny the figure, except to say it would be "above the figure of our competitors."Microsoft are also wooing publishers with promises of competitive licensing/royalty fees, with typical figures likely to be in the $3 region, although this is likely to vary in a similar fashion to Sony's recent royalty restructuring. Restriction on SKUs are also to be relaxed, giving developers a broad development brief. Het is toch opvallend dat Microsoft denkt zomaar in de console markt binnen te dringen op alleen hardware en naam (als software bedrijf)