EA gaat ook de LIPSinc technologie gebruiken. Dit is een prachtige technologie waarbij gezichten verschillende vormen en uitdrukkingen aan kunnen nemen. Ook praten hoort hier bij.Electronic Arts and LIPSinc announced that the two companies have recently entered into an agreement to license LIPSinc's facial-animation technology. This technology synchronizes facial animation and lip movement of standard 3D character models with sound bites, for a visually accurate experience. "Our customers demand the best in gaming and interactivity," said Christopher Yates, CTO of Electronic Arts. "LIPSinc has cutting-edge technology that allows high-quality character animation that was previously difficult to achieve. We intend to use LIPSinc's technology to create innovative and compelling characters that deliver an immersive, true-to-life interactive experience."